Search engine optimization (SEO) is an important piece of a digital marketing strategy. The role of SEO in marketing has evolved over time; where organic search placement once was the single most important element of digital marketing, it is now a piece of a larger strategy. The objective of SEO is to optimize the structure and content of a website to build authority, loyalty and relevance. This is accomplished through a thorough process of research and analysis, and the application of technical acumen only Google Partners can provide. Local optimization is a priority for Search Engine Studio, because we tailor strategies for each of our clients, from businesses with single and multiple small-town locations to brands seeking an international presence across multiple search engine platforms.
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