As a Google Partner, we recognize that Pay-Per-Click (PPC) advertising begins with understanding the short- and long-term goals of our clients. The process of developing a successful PPC campaign is driven by articulating and communicating the major messaging of the company. The major messaging determines the rollout of a larger, customer-oriented keyword strategy. Once the right set of keywords is in place, we develop cogent and well-designed text, image and video ads that serve to directly support the overall marketing message. We measure customer response to our ads which creates insight through Google Analytics. This insight helps us to understand which ads are working best, and why they are successful.
Our insights allow us to create an optimized strategy for our clients by isolating the most successful messages and ads, using powerful retargeting tools, and then adding enhancements to the client’s PPC campaign.
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