Pinterest for SEO Marketers?
Pinterest has more than 100 million monthly visitors, and has asserted itself as one of the most popular social media networks being Facebook and Twitter. Pinterest once was considered a niche player in he social space but it has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. Pinterest has become the talk of the blogosphere and for good reason. Pinterest users purchase more items, spend more money, and shop more frequently than any other social media users. For those who are not familiar with Pinterest, it is a virtual pin board where you can pin, tag, and organize images from across the Internet into category specific groups. You can also pin things yourself by adding the URL of an image or repin images from other users’ boards onto your own, creating a conglomerate of shared images, resources, and links across multiple users.This article with give you a brief synopsis why Pinterest is a must have from an SEO perspective.
Pinterest is A Visual Showcase for Women’s Products
For products related to food, fashion, DIY, travel, home decoration or weddings, that appeal to women, Pinterest can easily fit into giveaways. According to Google Ad Planner, women engage with Pinterest with a far greater veracity than men. Currently 82% of Pinterest users are made up of women. Women also spend 30% more time on social media than men and mobile social network usage is 55% generated by women according to a Nielsen study.
Pinterest adds Great Value for SEO
It’s no secret that SEO is an extremely important part of any marketing strategy. The right keywords, linking to the right content, shared to the right sites, help your domain rank higher in search. Pinterest’s pins add great value for SEO. Any link from Pinterest.com root domain that carries a weighty SEO value. If enough people pin your link, you can quickly catalogue a good set of backlinks.
Pinterest SEO Business Accounts
In November 2012, Pinterest launched business accounts, which make registering for a business account, or converting a personal account to business one, easy and stress free. Pinterest has taken the business accounts one step further by outfitting them with analytic tools, which are free of charge but only available on business accounts. Access to Site Metrics on Pinterest Analytics allows you to see the different metrics that you have access to, for example, the daily average number of times pins from your website were repined on Pinterest, and the daily number of average of people who repinned your pins, etc.
Through its Social Media Activation division, Creative Studio B believes that Pinterest can greatly attribute to the way optimize your customer engagement and sales growth. By employing a custom approach, Search Engine Studio can help better your company’s marketing tactics. For more information on the services we have available, please visit our website to subscribe to Studio Insights or speak to one of our Marketing Experts by calling us at 800-594-4902.
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