LinkedIn Optimization

LinkedIn Optimization

Follow us on LinkedIn if you don’t already.

Optimizing your LinkedIn page is the online equal to possessing a great hand shake!!  In the age of social media, Google is not the only way for businesses to be discovered online anymore. Marketers are now turning to alternative sources for their businesses, including LinkedIn. LinkedIn has become the largest professional networking site with over 200 million users, which continues to expand rapidly with the addition of 120 new members per minute. It is suffice to say that in today’s corporate world, you are not someone until you can be found on LinkedIn. Companies have turned to using LinkedIn as a resource for essential business functions such as engaging their networks, showcasing products, exchanging pertinent internal information, and generating job leads.

2 Reasons As To Why Your Business Should Not Miss Out On Using LinkedIn

1. High Ranking On Search Engines
LinkedIn has become a highly trusted source, allowing for LinkedIn profiles to be highly ranked when searched on search engines such as Google, Yahoo!, and Bing. This is of great benefit to LinkedIn users because when prospective employers, business partners, clients, or recruiters use one of the aforementioned search engines for a particular individual or their company, they are able to look at a user’s profile without logging into LinkedIn. This can give the Optimized LinkedIn member and their company significant exposure via search engine.

2. Optimizing LinkedIn Helps To Generate Leads
A recent study found that LinkedIn was the most efficient tool for creating leads for B2B and B2C businesses. The study also showed that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74% which is almost three times of higher than other leading social media sites, Twitter (0.69%) and Facebook (0.77%). LinkedIn is such an immense device for producing leads because its’ users are there for the betterment of their professional lives whether it be to showcase their careers, expertise, or business ventures. Hence, as a professionally centered site, business will find a higher concentration of their target audience on LinkedIn. Provided the nature of the site, it has less social content posted in order for it to be more focused on people’s professional endeavors versus their social ones. In this way, LinkedIn is less cluttered than other social media sites so that there is better reception of a user’s personal or business profile and a greater chance for them to be noticed by potential employers and business partners.

Through its Search Engine Studio Social Media division, The company can greatly influence how your customers see you online regardless of the goals you are trying to accomplish for your enterprise. By exercising a truly a customized approach, Search Engine Studio can massively influence your company’s marketing tactics.  For more information on the services available, please subscribe to Studio Insights or speak to one of our Account Managers by calling us at 800-594-4902. We would be happy to provide a free analysis of your current web presence.

Company headquarters are located in Los Angeles at 7083 Hollywood Blvd – 5th Floor, Los Angeles, CA 90028 and in Toronto at 146 Thirtieth St. Suite 200, Toronto, ON M8W 3C4

Follow us on LinkedIn if you don’t already.

 

By | 2017-04-10T23:52:01+00:00 August 20th, 2013|Customer Engagement, LinkedIn, SEO, SMM, Social Media Optimization (SMO)|0 Comments

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