LinkedIn Company Page – Effective Strategies to Generate Business Leads.
A recent study has proved that LinkedIn, the biggest professional networking site in the world, is now the most effective tool for businesses to generate leads, especially of the B2B and B2C business varitety. In fact, LinkedIn, which boasts a user base of 200 million and counting, has the highest visitor-to-lead conversion rate at 2.74%, which is almost three times higher than that of Twitter (0.69%) and Facebook (0.77%). This post will teach you how to strategically generate business leads through your LinkedIn profile using these effective methods:
Tactically Use Status Updates
Post status updates at various times to uncover what time of day is the most successful time to reach your target audience. Utilize LinkedIn’s “Analytics” tools that which help you to track views and visitors per page on your profile. These engagement metrics also show impressions, clicks, number of members following your company, and social shares to determine what type of approach works the best and will produce the greatest website traffic as well as lead generation.
Add Custom Anchor Texts with Links
LinkedIn allows for you to have up to three links on your profile to other websites. By posting links for your company or product in your profile, you can funnel LinkedIn traffic to your blog, other content, webinars, or landing pages for maximum exposure.
Include Social Content On Your LinkedIn Page
LinkedIn has enhance its’ website to have more “social” functions among users to create even more media rich profiles. This permits members and their connections to interact more by sharing new content such as videos, photos, shareable downloads, and presentations all the while creating more traffic to their LinkedIn profiles.
Promote Your Company Page
Through it’s Ad Campaign feature, LinkedIn can help promote your company. By using a LinkedIn ad campaign, your company will gain greater exposure as you gradually assemble and integrate inbound marketing efforts into your business platform.
Utilizing a Lead Generation Optimization Team, our experts will manage and optimize every aspect of your LinkedIn Page. By ensuring your membership in groups and Industry Associations that demonstrate your knowledge of the business, colleagues will be able to easily find you and engage. Keep up with all things Optimization at Studio Insights or call us at 800-594-4902.
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